Our Values
Our investment thesis is simple. We invest in top-performing companies using an operationally driven approach by investing with part marketing support and part equity model to control the narrative of success for our portfolio companies. We back founders at the earliest stage, working on big outcome ideas and category re-defining game changers in consumer tech, health tech, fintech and the “future of” categories. Our experience matched with our inspiring diverse-run portfolio companies proves that we can deliver results by investing in companies doing great things in the world.
The time is now.
Equity & Inclusion
The Fabric leadership team is women-led, with over 40+ years of experience in driving the future generations of investors and consumers. Our board is similarly constructed, with industry veterans who have led some of the biggest brands in the world through M&A activities, down markets and IPOs. In short…we’ve been there and we’re now taking our collective expertise to deliver an operator-led perspective that has been needed for so long in the VC space.
Our approach generates exponential opportunities for growth.
Consumer Behavior Paradigm Shifts
Our investment thesis is simple. We invest in top performing companies using an operationally driven approach. We also add marketing capital to ~25% of the companies we invest in to provide immediate equity upside for our investors. We back founders at the earliest stage, working on big outcome ideas and category re-defining game changers in consumer-tech, Web3 and the “future of” categories.
We have deep roots in CPG and have seen the future. Web3 is a return to open protocols after a Web2 era defined by centralization. By incorporating the characteristics of crypto native applications, traditional business models can innovate and thrive. There is significant value in both the rising protocol layer that blockchain networks provide as well as the application layer that has thrived in Web2.
