Laurel Mintz, GP
It's really important to talk about risk and it's also important that it's not such a serious conversation.
One of the things that we do at Fabric is using our listening software that we have on the marketing side to derisk our portfolio companies. So we're not just doing the founder diligence, all of the financial diligence that is very typical, but we're also seeing what's happening in the market.
So derisking companies is how you create a calculated risk in terms of your investment. And that's why they call it risk vs reward. It's all about how you define risk and how risk-averse or risky you're willing to be.